K.I.S.S. (Keep it simple, sweetheart)

“Innovation is about solving people’s problems in a way that’s meaningful to them in the context of their lives. “

I like the way this guy thinks. Innovation is not always the new discovery; sometimes it is simply rearranging what you already have to better suit your needs.

Some folks seem bent on devising new products and techniques just because they can with hardly any real grasp of how it might actually benefit someone in their everyday life.

After reading this, I believe most folks would feel encouraged to become innovators, making simple things that simply make our lives easier.

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