K.I.S.S. (Keep it simple, sweetheart)
“Innovation is about solving people’s problems in a way that’s meaningful to them in the context of their lives. “
I like the way this guy thinks. Innovation is not always the new discovery; sometimes it is simply rearranging what you already have to better suit your needs.
After reading this, I believe most folks would feel encouraged to become innovators, making simple things that simply make our lives easier.